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Job Requirements of Omnichannel Paid Marketing Consultant:
-
Employment Type:
Full-Time
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Location:
Atlanta, GA (Onsite)
Do you meet the requirements for this job?
Omnichannel Paid Marketing Consultant
Bayone Solutions Inc
Atlanta, GA (Onsite)
Full-Time
Key Responsibilities:
- Develop and execute omnichannel paid marketing strategies to achieve business objectives.
- Utilize Adobe Analytics to monitor, analyze, and report on campaign performance, identifying areas for improvement.
- Manage and optimize campaigns across various platforms, including search engines, social media, display networks, and more.
- Collaborate with internal teams to ensure cohesive and integrated marketing efforts.
- Provide training and support to client teams, enabling them to effectively use Adobe Analytics and implement best practices in paid marketing.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
- Generate regular reports and dashboards to track key performance indicators and communicate results to stakeholders.
- Conduct market research and competitive analysis to identify opportunities and threats in the digital landscape.
Qualifications:
- Bachelor s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in omnichannel paid marketing.
- Expertise in Adobe Analytics and other relevant marketing tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proven ability to train and mentor teams, both internally and externally.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects and prioritize tasks effectively.
- Up-to-date knowledge of digital marketing trends, technologies, and best practices.
Preferred Qualifications:
- Experience in [specific industries or verticals].
- Certifications in Adobe Analytics or other related tools.
- Experience with other analytics and marketing automation platforms.
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