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Job Requirements of Copywriter Contractor (Health & Pharmacy):
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Employment Type:
Full-Time
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Location:
Pleasanton, CA (Onsite)
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Copywriter Contractor (Health & Pharmacy)
We are looking for a Copywriter Contractor (Health & Pharmacy) for a 3–6-month contract who will support members of the Health & Pharmacy Marketing team with high-quality copywriting that ultimately drives conversion and promotes awareness of our Health & Pharmacy brand at Albertsons Companies.
The Copywriter Contractor (Health & Pharmacy) responsibilities include updating and writing customer-facing, short-form copy for the Health & Pharmacy web pages, emails, digital ads, social media, SMS, in-store signage, product marketing materials, video and radio scripts, and other content. Responsibilities also include B2B marketing copy for the website, email, brochures, etc. and may include some product copy (UX writing).
Responsibilities include:
Understand the pharmacy customer or B2B customer and write to their needs and interests
Write high-quality, conversion-optimized copy for customers on channels such as website, email, SMS, social media, digital ads, in-store signage, mobile app, etc.
Understand the pharmacy and health business and engage with relevant stakeholders
Audit and edit existing website and mobile app copy
Optimize and improve copy based on analytics and SEO data
Apply content marketing analysis and strategy to copywriting
Contribute to Style Guide and brand voice documentation
Requirements include:
Bachelor's degree in English, Journalism, Communications, or related field
5+ years of work experience creating high-quality content in the health care space
A strong portfolio of exceptional content work in the health care space
Experience collaborating with marketing, product, and business stakeholders
Passion for health care and helping customers through content
Knowledge of marketing principles. analytics, and SEO
Knowledge of UX writing is recommended
Copywriting or subject matter experience in the pharmacy space is highly preferred
Write high-quality, conversion-optimized copy for customers on channels such as website, email, SMS, social media, digital ads, in-store signage, mobile app, etc.
Understand the pharmacy and health business and engage with relevant stakeholders, as well as understand the pharmacy and health customer and reflect that in the writing
Audit and edit existing website and mobile app copy
Contribute to Style Guide and brand voice documentation