Senior Marketing Data Analyst

Description: The Senior Marketing Data Analyst (SMDA) is responsible for the conceptualization and development of marketing reports and dashboards, as well as analyzing trends to make recommendations to the business on improvements to process and Marketing mix. The SMDA will act within and on behalf of the greater marketing department to drive data and operational excellence through advancements in the scalability and depth of our data presentation and analysis.

• Requirements:Job Description:
  The Senior Marketing Data Analyst (SMDA) is responsible for the conceptualization and development of marketing reports and dashboards, as well as analyzing trends to make recommendations to the business on improvements to process and Marketing mix. The SMDA will act within and on behalf of the greater marketing department to drive data and operational excellence through advancements in the scalability and depth of our data presentation and analysis.
  
  Responsibilities:
  Identify, design and develop reports and dashboards for Marketing and the greater business as needed
  Advance and maintain report and dashboard development standards
  Analyze data and identify trends, proactively offering recommendations to changes in process or marketing mix.
  Confirm the accuracy of presented data through thorough QC processes
  Gather reporting requirements from the greater marketing, sales and partner teams and share within the Marketing Operations team to add to the roadmap and deliver within a timely manner
  Develop comprehensive documentation and enablement paths for the greater business in understanding and leveraging marketing reports, dashboards and data
  Help Develop methodologies for reporting partner impact on pipeline that is in accordance with standards in place for the greater business
  Help manage the Unified Data Dictionary, serving as the central hub for terminology and field use cases across the business
  Establish strong relationships with Sales Operations, Partner Marketing, Business Development and other internal teams as needed
  Act as an advocate for Marketing in meetings with external departments
  
  Requirements:
  Bachelor's Degree
  5+ years of experience in developing reporting for Marketing using Tableau
  Well versed in Oracle SQL
  Strong understanding of Salesforce objects and relations from a Marketing perspective
  Ability to accurately synthesize and present data in a digestible format
  PL/SQL and Tableau CRM are a plus