Product Marketing Manager

Job Responsibilities:

• Own the go-to-market (GTM) strategy and execution for new ad products and enhancements
• Partner with cross-functional teams (Product, Sales, Engineering, Creative, Analytics) to drive product adoption and revenue growth
• Build product positioning, messaging, and collateral to support awareness and sales enablement
• Lead launch strategy including internal education, partner communication, and external announcements
• Conduct competitive analysis, user research, and stakeholder interviews to refine positioning
• Collaborate with Sales Enablement to deliver training content, playbooks, and value propositions
• Analyze market trends and customer insights to optimize GTM efforts

• 5 8+ years of experience in product marketing or a related field (ideally within AdTech, MarTech, or retail media)
• Experience launching B2B or B2B2C products with cross-functional leadership
• Clear understanding of digital advertising products and retail/e-commerce landscape
• Excellent storytelling, writing, and presentation skills
• Strategic thinker with tactical execution capabilities
• Collaborative and agile, thrives in fast-paced environments

• Experience in Retail Media + AdTech (Client's, Amazon Ads, Instacart Ads, etc.)
• Familiarity with self-serve ad platforms, customer journey, and customer insights
• Exposure to sales teams and/or advertiser stakeholder groups