Product Marketing Manager

Key Responsibilities:

• Develop clear, compelling messaging that communicates business value to executives and differentiates Client from competitors.
• Shape Client s voice in the market by strategizing on high-impact industry reports, executive-level white papers, and strategic content.
• Lead product launches, sales enablement, and marketing campaigns to drive adoption and demand.
• Build relationships with industry analysts to shape market perception and improve Client s visibility
• Equip sales teams with compelling narratives, value propositions, and customer-facing materials to drive deals forward.
• Identify new opportunities and position Client at the forefront of emerging trends in supply chain risk.

• Proven experience launching and positioning B2B SaaS products.
• Strong ability to craft compelling messaging that resonates with executive audiences.
• Ability to turn complex product capabilities into business impact stories for executive buyers.
• Deep understanding of go-to-market (GTM) strategy, demand generation, and content marketing.
• Competitive intelligence experience understanding how to differentiate against key players in the market.
• Strong writing, communication, and presentation skills.
• Experience collaborating with Sales, Product, and Leadership teams to align messaging and execution.
• Data-driven mindset with experience in analytics and performance metrics.