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Job Requirements of Analyst-Personalization:
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Employment Type:
Full-Time
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Location:
San Francisco, CA (Onsite)
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Analyst-Personalization
Bayone Solutions Inc
San Francisco, CA (Onsite)
Full-Time
- Analyze business results and provide standardized reporting across digital marketing tactics.
- Provide strategic recommendations, insights, and guidance to Marketing teams for Search, Affiliate, Email, Display, Social, Online Video and Online Audio.
- Aid in design, measurement, evaluation and recommendations of A/B testing with the goal of optimizing ROI and maximizing omnichannel sales for media tactics.
- Partner with marketing systems team and external vendors to ensure data accurately flows into multi-touch attribution system.
- Lead the application of insights to influence marketing strategies that drive measurable growth in online and store sales across strategic marketing initiatives such as Backstage, Loyalty program, etc.
- Drive development of new reports and enhancements to existing reports in Tableau. Continually work to automate existing manual reporting processes through Tableau.
- Broaden scope of KPIs for marketing channels. Drive optimization based on customer centric metrics.
- Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
- Consistently apply an omni-channel lens to analysis and insights.
- Conduct research on and provide insight into industry / competitive marketing trends.
- Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.
- Experience analyzing performance of digital marketing campaigns.
- Experience writing complex SQL queries.
- Experience utilizing Tableau for data visualization.
- Familiarity with one or more of the following analytics tools: SAS, R, Adobe Analytics, Google Analytics.
- Familiarity with one or more of the following marketing tools: Google Adwords, Facebook, DCM, DV360, Linkshare
- Proficient in Microsoft Word, Excel and PowerPoint.
- Time management skills and ability to handle multiple projects with competing priorities.
- Practice open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to think creatively, strategically and technically
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