Senior Product Manager – Tracking & Personalization Data

Job Title: Senior Product Manager Tracking & Personalization Data
Client: Sephora
Location: 100% Remote(Pacific hour)
Employment Type: Contract (12 months)

Key Responsibilities:

Your role at Sephora...
Are you passionate about unlocking the power of data to create exceptional customer experiences? We are seeking a dynamic Sr. Product Manager to lead tracking and measurement for personalized experiences. In this role, you will ensure we capture data and events in real-time from our online and customer service channels. You will also be
responsible for gathering, organizing and leveraging data to drive and measure the
effectiveness of Sephora s personalization strategy. By bridging technical expertise with a customer-first mindset, you will collaborate with cross-functional teams to transform raw data into actionable insights, fueling innovative marketing campaigns and delivering measurable business impact. If you re excited by the opportunity to work at the intersection of technology, analytics, and customer engagement, we want to hear from you.

Digital Tracking:

• Lead the development of systems for real-time and accurate clickstream data capture across web, mobile, and in-store platforms.
• Develop a customer data product that supports the creation of personalized audiences and triggered marketing.
• Ensure seamless integration with our data platform.

• Work with product lead for data to develop a long-term roadmap.
• Help define and execute a strategic roadmap to support personalized experiences and personalization measurement with data
• Define KPIs and success metrics to evaluate and improve data collection and personalization efforts.

• Partner with a complex stakeholder team of marketers, analytics, data science, as well as technology partners across product management, UX/UI designers, and engineering, amongst others, to deliver high impact, scalable and user-centric solutions.
• Act as a thought leader in personalization, sharing insights and driving adoption of best practices across teams.

• Work with analytic partners and engineering to help create a customer data
• model that supports personalization and customer analytics.
• Advocate for a customer-first mindset, ensuring data collection and
• personalization solutions meet privacy standards and enhance customer trust.
• Monitor trends and emerging technologies in personalization and
• recommend opportunities to innovate.

• 8+ years of product management experience, with at least 4 years in digital data or personalization-related roles.
• 3+ years developing solutions using clickstream data and tag managers.
• Strong expertise in data ecosystems, including CDPs, analytics platforms, and data governance tools.
• Proven track record of designing and implementing data capture systems and measurement frameworks.
• Familiarity with privacy regulations (e.g., GDPR, CCPA) and ethical data practices.
• Experience collaborating in a matrixed organization with cross-functional teams.
• Exceptional analytical skills with the ability to translate data into impactful product decisions.
• Excellent communication skills to influence and align stakeholders at all levels.
• Intermediate-level SQL skills to ensure data solutions meet stakeholder requirements. Analytic solutions may be reports or curated data.

• Experience in the beauty or personal care industries.
• Hands-on knowledge of clickstream analytic tools like Adobe Analytics or Google Analytics.
• Experience using self-service analytic tools like ThoughtSpot.
• Background in eCommerce or omnichannel retail environments.