Adobe Campaign Producer

Position Overview:
We are looking for an Adobe Campaign Producer who is detail oriented, technically savvy, analytical, data driven, and hyper focused on driving CRM campaigns for our ecommerce and loyalty customers.
This key Marketing Operations role will partner with analytics, ecommerce, loyalty, product management, and technology partners to lead efforts to convert loyalty and ecommerce customers, increase frequency, reduce churn, and improve retention of existing customers by developing and executing lifecycle marketing and always-on campaigns across Email, Push Notification, SMS and In-app channels.

Core Responsibilities:
• Build, proof, and revise emails and templates in Adobe Campaign Standard and Adobe Experience Manager
• Work with business partners to define requirements and KPIs for marketing campaigns
• Communicate with internal team members to gather creative requirements
• Collaborate with teams to operationalize, build and run campaigns
• Focus on campaign development, optimization, automation, and channel management.
• Provide actionable campaign optimization insights based on campaign analysis
• Work with stakeholders to define, pilot, and rapidly iterate through rigorous test-and-learn methodology (A/B and multi-variant testing) to achieve desired results
• Streamline campaign production by partnering with IT to develop reusable templates, manage planning and production process, and training colleagues
• Strong project management skills and ability to work on many projects simultaneously
• Great communication and collaboration skills
• Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform and ensure proper rendering across major email clients as well as browsers
• Work collaboratively with campaign team leads as well as cross-functional teams to scope, design, and implement technical solutions for dynamic campaigns.
• Troubleshoot and resolve issues that occurred at any time during the campaign building, launching or post-launching process.

Experience & Expertise:
• Bachelor's degree required.
• 4 - 6 years of experience project managing, creating, and executing CRM campaigns using an enterprise marketing platform across large cross-functional teams
• Experience with robust MarTech and AdTech platforms especially Adobe Experience Manager (AEM) and Adobe Campaign Standard (Client)
• Strong marketing analytics capabilities that allow you to dive into the data and into our software to get insights to inform your team and cross-functional partners
• Track record of driving significant results
• Strong understanding of database concepts and segmentation
• Proficiency with MS Office suite, specifically Excel
• A/B or multivariate tests and campaign versioning
• Dynamic and/or personalized module insertions
• QA for content and rendering across platforms and devices
• Handle change requests quickly and efficiently
• Develop new data-driven campaigns, and personalization initiatives
• Help define complex segment criteria
• Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies
• General understanding of Email and Mobile marketing best practices
• Minimum 3 years in email/CRM marketing.
• Understanding of QA process and how to QA other's work
• Taking ownership of programs and working with cross-functional business stakeholders