Product Analyst

• Support Product Management, User Experience, & Technology teams in identifying opportunities for improved site functionality and site monetization.
• Develop measurement plans and KPIs to gauge success of new enhancements and experiments on the site
• Partner with Marketing and Customer Insights to provide a customer lens to web and mobile app project analysis and insights.
• Design experiments, review and validate test data, conduct analysis, and report results to measure impact of functionality enhancements to site metrics such as traffic and conversion.
• Communicate test results, insights and actionable recommendations.
• Provide project hind-sighting, partner with Product Management and Finance to provide metrics input and assist with quantifying sales drivers from technology enhancements.
• Work with Marketing Systems to identify reporting requirements for new site functionality and help create specifications for technology teams to implement correct analytics code.
• Utilize analytics tools to answer business questions and report findings to key decision makers.
• Produce ad hoc analysis requested by internal customer teams.
• Develop and publish reports and dashboards for internal customers.
• Fully understand and apply capabilities of digital analytics tool to meet business objectives.
• Partner with technology teams to leverage in house & 3rd party analytic tools.
• Help manage and document web analytics projects.
• Support and train internal users on digital analytics tool.
• Stay current on trends and best practices in digital analytics and e-commerce.
• Regular, dependable attendance and punctuality.

Qualifications and Competencies:

• Bachelor's Degree from a 4-year college in Mathematics, Statistics, Business, Economics or other quantitative field preferred.
• 1-2 years direct experience
• Ability to effectively share technical information, communicate technical issues and solutions to all levels of business
• Able to juggle multiple projects - can identify primary and secondary objectives, prioritize time and communicate timeline to team members
• Ability and desire to take product/project ownership
• Ability to think creatively, strategically and technically
• Knowledge of MS Office computer programs are required
• Ability to work a flexible schedule based on department and Company needs