Senior Specialist, CRM

Academy Sports + Outdoors Marketing Team is looking for a senior specialist to grow our customer marketing function. This role will be responsible for coordinating CRM specific initiatives including loyalty, acquisition, retention, and development strategies, and will work cross-functionally to provide best-in-class CRM campaigns.

Education:

• Bachelor s degree in Marketing, Communications, Business or related field

• 2-4 years database marketing or CRM experience in retail
• Proven track record of developing and managing CRM programs
• Experience working with a CDP or data warehouse, building audiences and creating automated audiences
• Experience with ESP platforms

• Excellent project management skills and ability to align efforts across multiple departments
• Very strong organizational, time management, problem solving, and interpersonal skills
• Understanding of marketing analytics (Google Analytics and Business Intelligence Tools)

• Implement and execute marketing efforts for the retention programs, working cross-functionally with multiple teams (i.e. Digital Marketing, Brand, Creative, and eCommerce)
• Manage daily operations of the CRM program including the marketing calendar, promotional planning, measurement/analytics and creative approvals.
• Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement and loyalty.
• Develop process to manage coupon offers, promotions, and touch points across customer segments
• Analyze and report on campaign results and identify new opportunities in support of the CRM Roadmap
• Work with CRM managers to develop and execute retention strategies and cross-channel consumer acquisition campaigns to meet CRM growth goals.
• Build and execute offer testing plans across CRM tactics
• Pilot programs while minimizing operational financial impact
• Develop a thorough understanding of Academy policies, procedures, and safety rules
• Duties may change; team member may be required to perform other duties as assigned

• Regular attendance required
• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior