US
0 suggestions are available, use up and down arrow to navigate them
PROCESSING APPLICATION
Hold tight! We’re comparing your resume to the job requirements…
ARE YOU SURE YOU WANT TO APPLY TO THIS JOB?
Based on your Resume, it doesn't look like you meet the requirements from the employer. You can still apply if you think you’re a fit.
Job Requirements of Marketing Analyst/Manager T2 (USA):
-
Employment Type:
Full-Time
-
Location:
Newtown Square, PA (Onsite)
Do you meet the requirements for this job?
Marketing Analyst/Manager T2 (USA)
Bayone Solutions Inc
Newtown Square, PA (Onsite)
Full-Time
Product Marketing Specialist
Position Overview: We are looking for an experienced and dynamic Product Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that highlight the value of our products to target customers. You will collaborate with product, sales, and marketing teams to drive product adoption, optimize go-to-market strategies, and ensure consistent product messaging across all channels.
Key Responsibilities:
1. Go-to-Market Strategy:
Develop and execute go-to-market strategies for new product launches and updates.
Create product messaging and value propositions that resonate with target audiences and differentiate products from competitors.
2. Product Positioning & Messaging:
Craft compelling messaging and positioning for each product that aligns with the overall brand strategy.
Collaborate with the sales and marketing teams to ensure product positioning is communicated consistently across all channels, including digital marketing, sales collateral, and presentations.
3. Content Development:
Create and manage product-focused content, including brochures, data sheets, website content, case studies, whitepapers, and blog posts.
Partner with the digital marketing team to produce product-related marketing materials for various channels, including email campaigns, social media, and events.
4. Collaboration with Product Teams:
Work closely with the product development team to understand product roadmaps and ensure marketing strategies align with product features and timelines.
Qualifications:
bachelor's degree in marketing, Business, or a related field.
2+ years of experience in product marketing or related roles, preferably in a technology or SaaS company.
Strong understanding of product lifecycle, positioning, and go-to-market
Excellent written and verbal communication skills, with the ability to create compelling product messaging.
Strong project management skills, with the ability to handle multiple projects and deadlines.
Preferred Skills:
Experience working in B2B product marketing.
Familiarity with agile product development methodologies.
Knowledge of digital marketing tactics, including SEO, content marketing, and paid advertising.
Experience with product marketing for SaaS products or technology solutions.
Position Overview: We are looking for an experienced and dynamic Product Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that highlight the value of our products to target customers. You will collaborate with product, sales, and marketing teams to drive product adoption, optimize go-to-market strategies, and ensure consistent product messaging across all channels.
Key Responsibilities:
1. Go-to-Market Strategy:
Develop and execute go-to-market strategies for new product launches and updates.
Create product messaging and value propositions that resonate with target audiences and differentiate products from competitors.
2. Product Positioning & Messaging:
Craft compelling messaging and positioning for each product that aligns with the overall brand strategy.
Collaborate with the sales and marketing teams to ensure product positioning is communicated consistently across all channels, including digital marketing, sales collateral, and presentations.
3. Content Development:
Create and manage product-focused content, including brochures, data sheets, website content, case studies, whitepapers, and blog posts.
Partner with the digital marketing team to produce product-related marketing materials for various channels, including email campaigns, social media, and events.
4. Collaboration with Product Teams:
Work closely with the product development team to understand product roadmaps and ensure marketing strategies align with product features and timelines.
Qualifications:
bachelor's degree in marketing, Business, or a related field.
2+ years of experience in product marketing or related roles, preferably in a technology or SaaS company.
Strong understanding of product lifecycle, positioning, and go-to-market
Excellent written and verbal communication skills, with the ability to create compelling product messaging.
Strong project management skills, with the ability to handle multiple projects and deadlines.
Preferred Skills:
Experience working in B2B product marketing.
Familiarity with agile product development methodologies.
Knowledge of digital marketing tactics, including SEO, content marketing, and paid advertising.
Experience with product marketing for SaaS products or technology solutions.
Get job alerts by email.
Sign up now!
Join Our Talent Network!