Senior Director, Optimization & Measurement

Senior Director, Optimization & Measurement
New York, NY (Onsite/Hybrid)
$230-290k
 

• Provides the leadership, management, and vision necessary to define measurement strategy for new features and touchpoints across the Customer Journey
• Develops measurement playbook to evaluate the performance of digital, marketing, and omnichannel features, to establish incremental impact to the total business
• Participates in development of strategic plans to increase profitability and mitigate financial risks
• Work closely with digital & customer analytics leadership team and play a significant role in shaping the company's strategic initiatives
• Build and maintain relationships with key stakeholders across teams, fostering alignment on special project efforts
• Develop materials for C-level leadership meetings to highlight progress against target metrics, surface roadblocks, and support needs, etc.
• Partner with technology and analytics functions to ensure teams can accurately measure omnichannel features
• Establish analysis playbook and measurement standards to evaluate the incremental impact from new features across digital and customer touchpoints, including setting statistical best practices to be leveraged across the team
• Partner with cross-functional stakeholders to evaluate new ideas, prioritize roadmaps, and report back against performance to targets
• Leads measurement strategy and execution across key initiatives for future growth, including incubating early products and platforms before that are future growth priorities
• Lead team and foster community of analysts developing both their technical and strategic skillsets

 
Qualifications and Competencies:

• BA/BS degree in Business, Statistics, Marketing, Economics, or related field
• MBA or advanced degree preferred
• 10+ years of relevant experience (within consulting, retail strategy, marketing, etc.)
• Strong leadership skills
• Proven ability to drive organizational change
• Experience in building a program to determine incremental revenue impacts from new business features for omnichannel retailers
• Deep knowledge of A/B testing tools, including Adobe Target and homegrown testing platforms
• Experience leading digital testing, optimization, or personalization team
• Experience as an executive with responsibility for evaluating key performance indicators
• Deep understanding of retail industry trends and customer needs, ability to create a value proposition for the customer, and a vision for the team that best support business goals
• Demonstrated passion and experience for customer strategy and retail, media-savvy a plus
• Experience with product strategy and agile operating models a plus
• Ability to lead cross-functionally and build influence across hierarchy levels on high impact, high-visibility corporate strategies
• Strong communication skills with the ability to align the organization on complex decisions
• Active coach and mentor whose goals are to grow and maximize the team's potential
• Ability to lead cross-functionally and build influence across hierarchy levels on high impact, high-visibility corporate strategies
• High energy and passionate individual who inspires teammates to reach their maximum potential
• Embraces a culture of trust, free thought complete transparency
• Brave and rebellious, willing to challenge status quo
• Visionary and execution driven mindset with highly developed communications skills

Benefits Offered:

• Types of Insurance: Medical, Dental, Vision, Health Savings Account, Limited FSA, Life Insurance, Short Term Disability, Long Term Disability, Accidental Death, Critical Illness, Hospital Indemnity, Travel Accident, Pet Insurance, Home & Auto Coverage, Identity Theft Protection, Dependent Day Care
• Types of Paid Time Off: Paid Holidays, Vacation, Jury Duty, Holiday Worked Premium, Bereavement, Parental Leave
• Other Benefits: 401K, Bonuses based on Performance, Colleague Discount, Paid Adoption Assistance, Tuition Assistance, Matching Gift Program, Leave Sharing, Commuter/Transit, Employee Assistance Program, Group Legal Plan, 529 College Savings Plan, Direct Deposit, Macy's Mall Discounts

***Eligibility requirements apply to some benefits and may depend on location, job classification and length of employment
Benefits are subject to change and may be subject to specific plan or program terms.***